Blog: YouTube

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

The medium is no longer the message – the messenger is now, too

Cover image for The medium is no longer the message – the messenger is now, too
Rutger Rosenborg
Podcasts
Audio
Spotify
Key takeaways from this blog: Podcasts now rival traditional media in influence, especially around current events, thanks to their strong personalities, flexibility, and direct audience engagement The success of top podcasts is driven by hosts, not media networks — charisma, connection, and commentary often matter more than institutional credibility Traditional media must adapt by embracing engaging, personality-led formats without sacrificing editorial integrity, to remain competitive in the on-demand content era A quick scan of the podcast charts on Spotify , Apple , and even YouTube reveals a striking trend: Current events are dominating podcasting right now, at least at the top.
min read
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The BBC, Channel 4, and the risk of giving too much to YouTube

Cover image for The BBC, Channel 4, and the risk of giving too much to YouTube
Ben Woods
Business Strategy
YouTube
Netflix
Key insights from this blog: As YouTube has skyrocketed in popularity, it has become an unexpected challenge for the UK's public service broadcasters These broadcasters are also facing challenges from streaming services, which can afford bigger budget productions and big-name talent MIDiA explores how public service broadcasters can avoid pitfalls and survive in an evolving television landscape The BBC, Channel 4, and ITV have made some great strides adapting to a world where YouTube is becoming front and centre of TV viewing.
min read
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The case for more digestable games: Over a third of console and PC gamers play LESS than 5 hours a week

Cover image for The case for more digestable games: Over a third of console and PC gamers play LESS than 5 hours a week
Rhys Elliott
YouTube
Netflix
TikTok
The attention economy is oversaturated. Games are not just competingwith other games but with TikTok, YouTube, Netflix, and well ... life. But the games industry – especially premium games on console and PC – has a unique twofold challenge: Supply : New AAA games can take five years or more to make (and often have budgets in the hundreds of millions) Demand : Player attention and play time are already maxed out MIDiA’s consumer research for Q4 2024 underlines just how little time consumers have to play.
min read
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